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american-motors

American Motors Corporation (AMC) was an American automobile company formed by the 1954 merger of Nash-Kelvinator Corporation and Hudson Motor Car Company. At the time, it was the largest corporate merger in U.S. history.[3]

AMC went on to compete with the US Big Three, Ford, GM and Chrysler — with its small cars including the Rambler American, Hornet, Gremlin and Pacer; muscle cars including the Marlin, AMX and Javelin, and early 4-wheel-drive variants of the Eagle, America's first true crossover.

The company was known as "a small company deft enough to exploit special market segments left untended by the giants,"[4] and was widely known for the design work of chief stylist, Dick Teague, who "had to make do with a much tighter budget than his counterparts at Detroit's Big Three"[5] but "had a knack for making the most of his employer's investment."[5]

After periods of intermittent but unsustained success, Renault acquired a major interest in AMC in 1979 — and the company was ultimately acquired by Chrysler. At its 1987 demise, The New York Times said AMC was "never a company with the power or the cost structure to compete confidently at home or abroad."

Wikipedia